Home Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing

Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.

Dave Chaffey

Routledge
9780367444013
638 pages
Hardback
United Kingdom
Sales & marketing

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