The Irish Publishers Guide to Strategic PR and Communications
Are you a publisher who would like to gain insight into meaningful media coverage and learn how to increase visibility for your authors? Hosted by Publishing Ireland, join Breda Brown and Al Dunne from Unique Media for an in-depth exploration of PR and communications strategies.
This course will highlight that effective PR and communications are essential for publishers in Ireland to enhance brand awareness, promote publications, and cultivate industry connections.
The virtual session takes place on Tuesday 27 May from 9.30-12.30, when you will learn everything from preparing authors for interviews, to creative ways to use photography and video, to how to tap into social media to broaden your audience. It’s an interactive course, providing personal experience for attendees, including a Q&A session at the end.
Key Strategies:
- Understanding the Media Landscape
- Building Media Relationships
- Crafting Press Releases
- Leveraging Events and Partnerships
- Utilising Digital Channels
- By mastering these approaches, publishers can enhance their presence in the Irish market and establish lasting success.
