Nielsen Book to rebrand as Nielsen BookData
Nielsen Book is to be renamed Nielsen BookData. The change in name will coincide with the business adopting the NielsenIQ branding.
About Nielsen BookData
Nielsen BookData provides a range of services to the book industry internationally, aiding the discovery and purchase, distribution and sales measurement of books.
Supplying the data for Books Ireland monthly bestsellers, it is responsible for the ISBN and SAN Agencies for UK & Ireland as well as providing search and discovery services for booksellers and libraries.
Electronic Trading Solutions
Its electronic trading solutions, including Nielsen Pubeasy, help everyone involved in the book supply chain trade more easily; its research services provide retail sales analysis for both print and e-books alongside research from the Books and Consumers Survey.
For publishers, Nielsen BookData offers a range of services from assigning an ISBN to a book to adding metadata to its database and providing promotional tools to help market books.
Nielsen BookData will maintain its existing legal entities in each of its territories and all bank details will remain the same as will the nielseniq email addresses introduced last year.
Product and service names will also stay the same including Nielsen BookScan, the sales data of which is widely referenced in the media.
Andre Breedt, managing director of Nielsen BookData explains:
The new name aligns us within the NielsenIQ business but also relates more accurately to what we do for the book industry globally. Our name has evolved over the years but providing book data is what we specialize in and to have that represented in our name offers clarity as we continue to service our clients and grow the business internationally.
The change of name will take effect immediately and the new branding will be introduced over the coming months.